Every year, millions of tonnes of plastic end up in the environment polluting coastlines, overwhelming communities, and threatening livelihoods. In many parts of the world, this waste is collected by informal workers who play an essential but often invisible role in keeping our planet clean. Their work is vital, yet it is rarely recognised or fairly compensated.
Lamu waste action
Through our partnership with rePurpose Global, every product connected to this initiative funds the removal of one kilogram of plastic waste from nature.
Unrecognised waste work
Restoring balance and creating fair systems
The merchandise industry contributes to this problem. Even the most responsible products can leave behind a trace of plastic, from packaging to production. True sustainability means more than reducing impact; it means restoring balance and creating fair systems that value people as much as materials.
Organisation details
Name of organisation: rePurpose Global
Country: USA/India/UK
Project Location: Lamu, Kenya
Website: repurpose.global
Clean. restore. empower.
Through our partnership with rePurpose Global, every product connected to this initiative funds the removal of one kilogram of plastic waste from Lamu archipelago in Kenya. Lamu District holds 62% of Kenya’s mangroves that are threatened by plastic pollution. This recovery supports local collection teams, prevents ocean pollution, and strengthens fair income opportunities for waste workers.
We Care supports rePurpose Global for their transparent, community-first approach to waste recovery and their belief in social fairness within waste management.
Dhows (traditional sailboats) crafted from recycled ocean bound plastic.
Our Products
Creating real, trackable environmental and social benefits
- one product at a time.
The bottle
The bottle