About We Care

The story behind

“It started when we volunteered in Cambodia and saw how small actions in our daily lives could create real change. This experience stayed with us. When we returned home, we combined that perspective with our years of working in merchandise to rethink what branded products could be.”

Valeria Bortoletto, Sustainability Lead
Anja Freiberger, Client Manager

The We Care collection grew from a desire to use our knowledge and experience to create merchandise that is meaningful, responsible and part of a system that gives back more than it takes. Sustainability in merchandise has become a trend, creating both positive and negative ripples. With this collection, we wanted to cut out empty claims and deliver real impact to real projects and people.

The nuts & bolts

It starts with numbers. They help us understand where we can make the greatest impact. We have analysed every client collection that we manage and have identified core merchandise that appears across collections and with the least impact from external trends. In other words, stable, long-lasting merchandise.

Transparent Supply Chain

Every We Care merchandise product can be traced back to its sources. We have updated our systems and processes to systematically capture and manage detailed product, packaging, and supply chain data.

Carbon Footprint

Every We Care Merchandise product has its carbon footprint measured through a certified method and balanced via carbon removal projects. We work with One Tribe to fund verified conservation projects that help store carbon, support biodiversity and strengthen local communities.

Impact Initiatives

Every We Care merchandise product makes deliberate ripples of impact. We take a cut of every product sold to directly fund select impact initiatives. Currently, we collaborate with RePurpose Global, Whale Wise, Prameya Foundation, and Cambodian Kids Foundation.

Public Storytelling

Every We Care merchandise product tells a story… publicly.
Find your story here.