The towel

The Towel x Scars from Above

More than a merchandise towel.

This beach towel is part of a story that begins far from the shoreline. It is linked to the work of Whale Wise, whose researchers spend their days on open water studying whales in their natural world. Each towel helps support this work and keeps their research moving, turning an ordinary day at the beach into something that carries meaning.

Made from recycled polyester, it is light to pack and quick to dry, designed for long hours by the sea. More than a merchandise towel, it holds a quiet reminder of the life beneath the surface and the people working to protect it.

Materials

  • 100% recycled polyester
  • Made in China

Product care

Treat your towel with the same care you bring to days by the sea. Wash it gently at 40 degrees to keep the fibres feeling soft and the colours fresh. Skip the bleach and high heat, as they can shorten its life. Let it dry naturally when you can, and it will stay with you for many beach seasons to come.

Impact

Each towel contributes directly to Whale Wise and their ongoing research into whale behaviour, health and the pressures whales face. This support helps their team gather data, engage local communities and deepen understanding of the marine environment.

Project Supported

Whale Wise is a research-led organisation focused on studying whales and how they interact with a changing environment. Their work brings together science, education and community engagement to support informed conservation.

We Care towel tag
We Care Towel

Protecting Whales And Ocean Life

Entanglement in fishing gear, according to Whale Wise, may be the greatest modern threat to humpback whale populations across the globe. Fishing lines and nets drifting unseen through the water can ensnare a whale’s massive body, cutting into flesh, restricting movement, and preventing essential behaviours like feeding…

Whale Wise and Scars from Above